Title |
Creating Resilience among Rural Communities: Communication Outreach and Climate Change
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NWPWeblink |
https://www.cuhimachal.ac.in |
NWPTypeOfOrganization |
University/education/training organization
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NWPGeographicRegion |
Asia
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Scope of work |
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NWPMandatesandFrameworks |
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NWPModalityApproachandMechanism |
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NWPEffortsToAddressSOE |
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NWPRelevantStakeholders |
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NWPFocusonNElossesFlag |
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NWPImpactAreas |
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NWPOutputs |
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Good practices and lessons learned |
• The case study will help the climate experts and policy makers to understand how community outreach situates itself in the large realm of public and civic communications at local level.
• It will deepen the understating of the local community about the relationship between communication and civic engagement in local governance.
• The case study will help the community people to explore their information needs about climate change and will help them to develop a clear perception about climate change by using their considerable public trust to build local acceptance of climate change through small narratives. |
NWPGapsChallenges |
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Date of submission |
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Abbreviation |
CUHP
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Activities |
- Outreach and Communication
- Monitoring
- Capacity development
- Political Networks
- Stakeholders’ engagement
- Data and information sharing
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Adaptation element |
Adaptation planning and practices; Capacity building; Climate observations; Communication and outreach/awareness; Stakeholder involvement
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Adaptation sector/theme |
Ecosystems; Community-based adaptation
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Climate hazard |
Land and forest degradation; Loss of biodiversity; Shift of seasons; Wildfire
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Country |
India
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NWPDataSource |
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Description |
The proposed communication and outreach case study will explore the relationship between local media and climate change with a focus on the information needs of rural communities. The case study in the form of small sensitization workshops and community outreach campaigns will help the local community to understand the impact of climate change on local ecologies. The communication and outreach case study will help the state and private development agencies and the opinion leaders of the local communities to expand their understanding and awareness of macro and micro ecological interventions in terms of economic stability, climate resilience and maintaining the local biodiversity. The communication and outreach activities can plan a significant role by acting as a source of awareness, advocacy and policy change.
The communication and outreach case study will ensure an active and engaged citizenry at local level. The discourse will be on exploring the expanded role of communication outreach in increasing the ability of local people of nearby communities to connect with one another, and to engage directly on advocacy and policy issues.
The case study will be centered on local rural communities and awareness and sensitization messages will be used to encourage citizen action through outreach campaigns on local climate issues. |
Expected outcome |
· It will help the climate experts and policy makers to understand how community outreach situates itself in the large realm of public and civic communications at local level.
· It will deepen the understating of the local community about the relationship between communication and civic engagement in local governance.
· The activities will help the community people to explore their information needs about climate change and will help them to develop a clear perception about climate change by using their considerable public trust to build local acceptance of climate change through small narratives. |
Further information |
The Participants:
• Village heads and panchayat members of nearby village panchayats.
• Journalists of local newspapers who cover day-to-day climate change stories of these village communities.
• Teachers of government primary/secondary schools of the selected village communities.
• Health workers working at Primary health centres of these villages.
• The operators of Lok-mitra khedras (the information kiosks available at local level).
• The operators of local public distribution system (the government ration depots). |
NWPGeographicScope |
Local; National; Regional
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Indicators of achievement |
The communication and outreach activities so far conducted have helped us to extend our boundaries of knowledge and expertise to local village communities for public dissemination and welfare. Through the communication and outreach activities, we have been able to connect people, connect communities and connect rural society by involving people to strengthen local development agencies, councils and bodies and thus succeeded to keep the local democracy alive.
Since community outreach has the potential to reach to the nearby communities quickly and in a cost-effective manner, there is a possibility to facilitate people to take informed decisions on water and climate change issues and local governance. The case study is helpful to build trust and understanding to bring change in the mindset of the local communities
Due to their proximity, communication outreach activities can play a crucial role in creating awareness, advocacy and policy change about climate variations and environment at micro level.
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NWPInformationType |
Case study
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NWPJoinDate |
27/05/2024
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NWPPartner |
Central University of Himachal Pradesh |
Purpose |
The purpose of the case study is to ensure an active and engaged citizenry at local level. The discourse will be on exploring the expanded role of communication outreach in increasing the ability of local people of nearby communities to connect with one another, and to engage directly on advocacy and policy issues.
The planned communication and outreach activities will be centered on local communities and awareness and sensitization messages will be used to encourage citizen action through outreach campaigns on local climate issues. |
Regional group |
Least Developed Countries
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Target group |
Academics and scientists; Communities; Policy makers; Practitioners
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NWPWorkStream |
NWP
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NWPYear |
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NWPOutcome |
This communication and outreach case study will help the climate activists, policy makers, community workers, development practitioners to extend their boundaries of knowledge and expertise to local village communities for public dissemination and welfare. Through this communication and outreach activity, the stakeholders may be able to connect people, connect communities and connect rural society by involving people to strengthen local development agencies, councils and bodies and thus will help to keep the local democracy alive.
Since community outreach has the potential to reach to the nearby communities quickly and in a cost-effective manner, there is a possibility to facilitate people to take informed decisions on water and climate change issues and local governance. The case study will help us to build trust and understanding to bring change in the mindset of the local communities.
Due to their proximity, communication outreach activities can play a crucial role in creating awareness, advocacy and policy change about climate variations and environment at micro level. |
NWPPartners |
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Type of knowledge resource |
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Scale of work |
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NWPSlowOnsetEvents |
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NWPReferences |
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Implementing partners |
The Desired Key Capabilities of New Partners:
Outreach and Communication; Monitoring; Capacity development; Political Networks; Stakeholders engagement; Data and information sharing.
The case study will engage policy makers, climate activists, local leaders, development workers, government agencies and academic & research institutions. |
NWPYearPublication |
We had published one study based on our understanding of the existing gaps in the newsrooms of the selected editions of the Hindi-language newspapers reporting on the issues of climate change. It analyzes how climate change stories especially landslide news are covered and reported and are prioritized in daily reporting assignments. It used cross-sectional, descriptive, exploratory and qualitative methods. The primary data was collected through in-depth, semi-structured interviews and focus group discussions with the working journalists and editorial staff of the selected newspapers. The study approached content analysis to extract themes in the reportage of issues where the newspapers played a crucial role in developing people’s perception of climate change by using their considerable public trust to build acceptance through small narratives. It was observed that the connection between climate change and the local event is seldom made in climate reportage. Although the damage caused was reported extensively, there is little introspection by the newspapers as to the reasons for such catastrophic events. The study finds that there is little to no connection is made to the significance of anthropogenic factors in causing the disaster in all the observed news stories. The attribution to climate change appears mostly in the form of vague throwaway statements or brief quotes from experts.
Nair, P., Vaishnav, D., & Tandon, A. (2022). The Paradoxes of Climate Change Reporting: A study of landslide news stories published in Hindi language newspapers of Himachal Pradesh, India. The Journal of Development Communication, 33(2), 30-43. Retrieved from https://jdc.journals.unisel.edu.my/ojs/index.php/jdc/article/view/231 |
NWPUpdate |
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SourceItemID |
2496
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NWPSecendaryEmail |
pradeepnair@cuhimachal.ac.in
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NWPPrimaryEmail |
nairdevcom@hpcu.ac.in
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NWPTypeOfKnowledge |
Technical document/report
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NWPCountryItem |
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NWPRelevantWeblinks |
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