MainDB: Bringing Water to Life

Title: Bringing Water to Life
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NWPGeographicRegion: Asia
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Adaptation element: Education and training
Adaptation sector/theme: Food security; Water resources; Ecosystems
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Country: Japan
NWPDataSource: PSI
Description: Suntory Limited is making the conservation of water resources the axis of its environmental activities in line with its corporate message “Suntory, Bringing Water to Life”.
 
As a corporation that depends highly on the water for the production of its whiskey, beer, wine, non-alcoholic beverages, and foods, Suntory is committed to safeguarding the Earth’s precious water resources.
 
Suntory uses water that flows from the heart of the Kaikomagatake mountain in the Minami Alps. Great tasting water is an indispensable factor in Suntory’s manufacturing process. The company understands that forests play a critical role in restoring groundwater. To cultivate this important resource, Suntory includes forest conservation among its environmental projects. Working in collaboration with local communities, the Suntory Forest of Natural Water project is a forestation activity that both cultivates forests that are highly functional as natural water sanctuaries and conserves biodiversity. Suntory’s forest preservation activities seek to generate more groundwater than the amount used by its plants, and Suntory plans to expand its area of natural water sanctuaries to approximately 7,000 hectares by the end of 2011.
 
Suntory also runs a program “Outdoor School of Forest and Water” which is designed to teach children about the prime importance of the planet’s water and forests. Suntory offers outdoor excursions to engage children first-hand about the forest and water resources, as well as “traveling classrooms” designed to teach children about water starting with surroundings familiar to them.
Expected outcome: Suntory depends critically on a reliable and ample supply of freshwater as one of the most important ingredients that goes into its beverage and food products. As a company that utilizes a limited resource, Suntory’s initiatives to use less water and protect water sources and forests is an essential part of its business planning and strategy.
Further information: Suntory. CSR Approach and Initiatives: http://www.suntory.com/softdrink/ir/library/pdf/140528_suntory_AR2013_P30_39.pdf
Suntory. Suntory Group's Philosophy: http://www.suntory.com/about/philosophy/index.html
Find the case study summary here: https://unfccc.int/files/adaptation/nairobi_work_programme/private_sector_initiative/application/pdf/suntory.pdf
NWPGeographicScope: Regional
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NWPPartner: Suntory Holdings Limited
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Created at 21/04/2016 11:45 by Roberto Felix
Last modified at 11/05/2022 02:41 by Nicholas Hamp-Adams
 
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